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Live Event: Masterclass on Decision Management in Europe

I am participating with Mark Mastop of Blueriq in an all-day Masterclass on Intelligent processes: the way to more service and less administration, September 11 in  ’s-Hertogenbosch, The Netherlands. Many businesses and government agencies model their business using a process-based approach. Whilst this is a step in the right direction, they still often come up against barriers. […]

White Paper of the Week: Transforming Retail Marketing with Predictive Analytics

The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail […]

A Practitioner Speaks: Analytics and Decision Management

I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize the European panorama of retail investment services, leveraging the opportunities offered by the web and by process automation. Andrea designed the main decisioning processes. What’s your background, how did you come to be working in analytics? […]

The role of decision modeling in a data-driven culture

I recently checked out The Evolution of Decision Making – How leading organizations are adopting a data-driven culture, a new white paper from the Harvard Business Review sponsored by SAS: People have long preached the benefits of relying on data and insights from business intelligence (BI) and analytics to help make better and timelier decisions. A reliance […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

Marketing Decision Management: Critical Elements in a Solution

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]

My work at the International Institute for Analytics

I am a faculty member for the International Institute for Analytics and recently published two new briefs on how to use decision requirements modeling in the successful application of analytics, especially (but not solely) more advanced analytics such as data mining or predictive analytics. Decision Discovery for a Major Business Function This outlines how an organization […]

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]

Presentation and Replay: Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management

We had a great response to this week’s webinar “Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management.” The presentation is attached. The replay is now available on on YouTube channel here. Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management from Decision Management […]