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I recently finished a new white paper Decision-Centric, Intelligent Processes. This was sponsored by Blueriq (formerly Aquima) and is available on their site here. Organizations, both commercial and governmental, are increasingly focused on their business processes. By modeling, implementing and managing business processes these organizations improve control, reduce costs and increase efficiency. Yet for all […]
The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail […]
Continuing to expand on the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him I wanted to focus on the question “How, specifically, do you develop requirements for analytic projects?” “In my opinion, it is paramount to start from the single and specific decision needed. Then, with a top-down process, to analyze its component elements: hard data, […]
One of the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him was “In your experience what are some of the top challenges for analytic professionals in terms of maximizing the business impact of what they do?” In this post I’ll take a couple of his comments and expand on them […]
The white paper of the week this week is Becoming a Decision-Centric Enterprise Organisations face many challenges in today’s business climate. Organisations whose success or failure is determined by the decisions they make are handicapped by systems that are centered on processes or functions. As a result, these organisations struggle to improve business productivity while […]
Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and of optimization in a nice, straightforward piece. Well worth reading. I wrote […]
We recently sent out a newsletter “Why Analytics Projects need Decision AND Process Thinking” explaining why we see value in modeling both processes and decisions when it comes to analytic projects. Identifying decisions in business processes doesn’t define decision making. Processes may how when decisions are made. who makes decisions. what information they use an even […]
I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize the European panorama of retail investment services, leveraging the opportunities offered by the web and by process automation. Andrea designed the main decisioning processes. What’s your background, how did you come to be working in analytics? […]
There’s a great article over on Computerworld – 12 predictive analytics screw-ups. They asked some of my favorite data miners (John Elder and Jeff Deal of Elder Research, Eric Siegel of Prediction Impact and Dean Abbott of Abbott Analytics) what they saw as the top ways to screw up predictive analytic projects. The list of 12 […]
Regular readers of my blog (as well as those who hear me speak and our Decision Management clients) know that I talk alot about automating decisions. Really, a lot. The evidence that taking control of decisions, specifically operational decisions, and developing Decision Management Systems to automate and manage those decisions drives improved organizational effectiveness is […]