More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend
Best practices in responding to customers in real time.
Posted By: James Taylor | Posted On: 19th August 2013 |
The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly […]
Posted By: Meri Gruber | Posted On: 14th May 2013 |
Here is an excerpt from our Decision Management Systems Platform Technologies Report on Marketing: The use of Decision Management Systems to focus marketing efforts more effectively is becoming increasingly common as the […]
Posted By: Meri Gruber | Posted On: 26th January 2013 |
Version 3 of our Decision Management Platforms Technologies Report is now available. This version significantly expands the Use Cases section. The Report is free to download and can be freely circulated, printed […]