marketing

Webinar: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern

More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend

    • Best practices in responding to customers in real time.
    • That decision making is central to personalized

Survey closes this week – Predictive Analytics in the Cloud

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]

White Paper of the Week: Transforming Retail Marketing with Predictive Analytics

The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

Use Decision Management Systems to Focus Marketing on Actions Not Just Offers

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Marketing: The use of Decision Management Systems to focus marketing efforts more effectively is becoming increasingly common as the cost of building and operating Decision Management Systems drops. Where in the past the value of each individual decision had to be quite high to […]

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

Marketing Decision Management: Critical Elements in a Solution

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]

Webcast: Operational Customer Interaction Analytics

The webcast of our recent webinar “Operational Customer Interaction Analytics” with Aha! Software and Abundance Studios is now available. Watch the recast here.

New! Version 3 of DMS Platforms Report with Expanded Use Cases

Version 3 of our Decision Management Platforms Technologies Report is now available. This version significantly expands the Use Cases section. The Report is free to download and can be freely circulated, printed and reproduced in its entirety provided no edits are made to it. The use cases are divided up into a number of categories. Some of […]

Webinar Preview: Building Customer Engagement and Loyalty

How do I find my most profitable customers and build deeper relationships with them? How can we predict which products will be most popular among our regular shoppers? How can I build stronger customer loyalty than my competition? The answer to each of these questions lies in predictive analytics. Find out more in our upcoming […]