marketing

Webinar: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

Posted By: James Taylor | Posted On: 8th January 2014 |

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern

More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend

Best practices in responding to customers in real time.
That decision making is central to personalized

Survey closes this week – Predictive Analytics in the Cloud

Posted By: James Taylor | Posted On: 1st October 2013 |

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data. Please go right now and take the survey here – […]

White Paper of the Week: Transforming Retail Marketing with Predictive Analytics

Posted By: James Taylor | Posted On: 19th August 2013 |

The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly […]

Customer Data Platforms in Marketing Decision Management

Posted By: James Taylor | Posted On: 5th June 2013 |

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper […]

Use Decision Management Systems to Focus Marketing on Actions Not Just Offers

Posted By: Meri Gruber | Posted On: 14th May 2013 |

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Marketing: The use of Decision Management Systems to focus marketing efforts more effectively is becoming increasingly common as the […]

5 Steps to Big Marketing #ficoworld

Posted By: James Taylor | Posted On: 1st May 2013 |

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a […]

Marketing Decision Management: Critical Elements in a Solution

Posted By: James Taylor | Posted On: 25th April 2013 |

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set […]

Webcast: Operational Customer Interaction Analytics

Posted By: Meri Gruber | Posted On: 17th April 2013 |

The webcast of our recent webinar “Operational Customer Interaction Analytics” with Aha! Software and Abundance Studios is now available. Watch the recast here.

New! Version 3 of DMS Platforms Report with Expanded Use Cases

Posted By: Meri Gruber | Posted On: 26th January 2013 |

Version 3 of our Decision Management Platforms Technologies Report is now available. This version significantly expands the Use Cases section. The Report is free to download and can be freely circulated, printed […]

Webinar Preview: Building Customer Engagement and Loyalty

Posted By: Meri Gruber | Posted On: 18th January 2013 |

How do I find my most profitable customers and build deeper relationships with them? How can we predict which products will be most popular among our regular shoppers? How can […]