micro-decision

COVID-19: Drive the future of work (Part 4)

Following up on part 1, part 2, and part 3, McKinsey’s Jump-starting resilient and reimagined operations discussed the impact of COVID-19 on the future of work. We are already seeing radical changes in how people work, especially with remote collaboration and other digital tools. But work is also going to change in more fundamental ways […]

COVID-19: Increase transparency (Part 3)

Following up on part 1 and part 2, McKinsey’s Jump-starting resilient and reimagined operations highlighted how COVID-19 will rapidly increasing expense transparency in organizations. Increasing transparency generally is one of the key benefits of our approach to working with clients – our use of decision modeling and business rules technology often dramatically increases the general […]

COVID-19: Accelerate Digitization (Part 2)

Following up on part 1, McKinsey’s Jump-starting resilient and reimagined operations also talked about the impact of COVID-19 in accelerating end-to-end digitization. Many organizations were on this journey already but the need to support remote customers and remote workers has really accelerated it. The thing about end to end digitization is that you must digitize decisions […]

Webinar: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern

More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend

    • Best practices in responding to customers in real time.
    • That decision making is central to personalized

The role of decisions in intelligent processes

Wrapping up, the key to intelligent processes is treating decisions as peers. Decisions may require a human but an intelligent process will automate those that can be automated. Even when a decision cannot be completely automated an intelligent process will load share between automated components and users. Even when a case exceeds the ability of the system […]

What is an intelligent process?

So what is an Intelligent Process? An intelligent process is a dynamic, flexible and transparent process focused squarely on the consumer that continually improves and adapts. This has several elements: Customer Centric Putting the consumer at the heart of a process is central to making it more intelligent. This requires more flexibility and a focus […]

The Need For Decision-Centric Intelligent Processes

For all the undoubted benefits of a process approach, many of the processes being modeled and implemented by organizations are not very “intelligent.” Many processes are mechanical and repetitive, often relying too much on human decision-makers. They are internally focused, driven by the organization’s own view of its transactions and structure. Relying on these processes […]

Using Decision Management to improve the Amazon Daily Deal

I don’t know how many of you have kindles but my family is awash in them. Several of us get the Amazon Daily Deal emails too and, of course, the kindle displays an advertisement for the daily deal when it is charging or idle. And while all this is fairly up-to-the-minute in terms of marketing it still lacks […]