Ugly Research: Data is easy, Deciding is hard
Tracy Allison Altman over at Ugly Research has a great new white paper – Data is easy: Deciding is hard – in which she quotes me (thanks Tracy). It’s a great paper and makes what I think is the critical point – that you don’t need a data culture but a decision culture. And I would add that you need this at every level – strategic, tactical and operational. The paper has some great advice and I would add a couple of additional thoughts:
For decisions you make often – some tactical and all operational decisions for instance – build a decision model so you know how you think you are going to/should make the decision moving forward. Here at Decision Management Solutions we use the new Decision Model and Notation (DMN) Standard and our modeling