predictive analytic model

A Practitioner Speaks: Requirements for analytic projects

Continuing to expand on the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him I wanted to focus on the question “How, specifically, do you develop requirements for analytic projects?” “In my opinion, it is paramount to start from the single and specific decision needed. Then, with a top-down process, to analyze its component elements: hard data, […]

A Practitioner Speaks: Top challenges for analytic professionals

One of the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him was “In your experience what are some of the top challenges for analytic professionals in terms of maximizing the business impact of what they do?” In this post I’ll take a couple of his comments and expand on them […]

New white paper: Predictive Analytics in Cloud CRM

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

The role of decision requirements in the analytical life cycle

Earlier this week I posted on the value of decision requirements modeling in analytic projects when it comes to coping with some of the analytic skills shortages people face. But this is not the only reason to focus on decision requirements if you are focused on predictive analytics and data mining.  In fact decision requirements modeling […]

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

Decision Management and Analytics 3.0

Syndicated from my blog on the International Institute for Analytics Site IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0? According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies […]

New Article on Operationalizing Analytics

Analytics magazine recently published an article I wrote on Operationalizing Analytics. The need to create a more industrialized process for building and deploying analytics is one I discuss regularly on the blog and in articles. As I say in the article: To broadly and effectively adopt predictive analytics organizations must operationalize analytics. Operationalizing analytics requires […]