Loyal and profitable customers drive top line growth, but fraud losses and other costs can steal away profitability. Every retailer faces the challenge of managing fraud losses while delivering a great customer experience to honest customers. Every retailer worries about operational efficiency. The scale of many retailers means that it is important to keep manual intervention to a minimum both to reduce costs and to ensure that user interactions are handled at computer speed rather than manual speed.
There are three questions are at the center of any conversation about retail fraud:
- How can we reduce fraud-related expenses?
- How can we make operations smooth and efficient?
- How can I use analytics to reduce back-office staffing?
Find out more in our upcoming webinar “Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management,” with co-host Brad Turner of Inkiru, Wednesday, January 30, 2013, 10:00 am PT / 1:00 pm ET. Click here to register.